I am very proud to say that I am an early adopter of QR Code Technology and the role that it will inevitably play in the future of Marketing, Advertising and beyond.  I am quite amazed at how it is really taking off and how people are gravitating toward the 2D Barcodes.  I believe people view QR codes as having so much potential even beyond basic marketing and advertising. 

There is no doubt that technology has grown quite a bit and at a super quick rate of speed. Just a little over a year ago I started my journey to learn more about QR Codes and now just in this short amount of time the technology has grown at an amazing rate of speed. I believe the growth has the masses thinking that quick growth will mean a quick death. These are of course the people that are in Social Media related industries where things move at a super quick rate of speed.  In technology related industries people are moving so quick that they are trying to get to the next best thing at all times. 

The benefits of QR codes far out pace just social media, technology and Marketing related industries. These other industries will more likely than not continue to utilize QR codes.  Some of these industries are the Pharmaceutical, EMT, Education, City Government, Eco-Friendly and Medical fields. For these industries QR codes offer practical, life saving and money saving options. For instance there is talk of using QR codes in the Pharmaceutical Industry to minimize medication mistakes. This is HUGE as many people have adverse effects from receiving medications in error.

So the bigger picture is that QR Codes are technologies that can be adapted and utilized for many purposes. These uses will transcend what some may view as valuable in their lives, but there will be many people and industries that will continue to use them as they present ongoing value. I don't see the value of QR codes diminishing anytime soon as the uses seem to be constantly expanding. 

 

I was one of the early adopters of QR Codes and have been pushing them ever since. It is really exciting to see that people are really starting to get it!  They are scanning and utilized the benefits of gaining more information instantly. 

With so many new technologies emerging it is great to see this technology being incorporated more into the marketing plans of many. I see QR codes having an essential role in the marketing plans of many progressive companies, now and in the future. 

According to its new report, 14 million people in the U.S. scanned a QR code with a mobile device in June. These users represent 6.2% of the total mobile population in the U.S.

The study also reported on demographics of QR code scanners, indicating that they tend to be male (60.5%), ages 18-34 (53.4%), with a household income of more than $100,000 (36.1%).

We think the most interesting data, however, is in the source of the QR codes that were scanned. Print magazines and newspapers lead the charge, with just about half (49%) of the QR code audience scanning codes from those sources. Next in line is product packaging (35%), followed by websites on PCs (27%).

So where are people when they're scanning codes? Most are hanging out at home (58%), in a retail store (39%), or at a grocery store (25%).

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Pretty darn cool!

As a city dweller the possibilities for QR codes are endless in regard to how I think they could be incorporated into various city services. We could use them for Zoning, Building  Code and to gain Inspection information for  commercial properties. This would allow people to gain useful information and have that information at their fingertips. This is after all one of the benefits of scanning QR codes.

New York is one of the trendsetters in this because they will have QR codes on municipal related paperwork, such as building permits. Good job on their part very progressive and very GREEN. One of the things that we lose sight of in the QR code COOL factor is that in is a very Eco-responsible way of conducting business. 

Well Dubai has decided to go QR code for the entire city.  They are creating QR codes for every building in the city allowing residents and visitors to gain information about that particular building as well as the services offered. How cool is that, read more about this initiative...

How'd you like to Scan a QR code and get a $5,000 Room Make Over . If there was ever an incentive to jump on the QR code bandwagon, this is it!

Consumers can snap a QR code via their mobile device and enter for a chance  to win $5000 for a room makeover. HGTV is working with direct marketing company Valpak on the campaign, which includes distributing the QR codes and print materials to 44 million households.

 

Read more about the Show, Then get the scoop on the QR Code Promotion